Business Genome I Corporate DNA decode and design consultancy

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“The Business Genome is a breakthrough for the world of work is akin to the discoveries in physics, science and medicine. Understanding the essence, power and soul of an enterprise has been elusive and overlooked until now.”

Perry Timms
Founder PTHR Ltd
Named the #1 Most Influential HR Thinker by HR Magazine and inducted into the HR Most Influential Hall of Fame.

Turning Core Values into Action

The Business Genome method helps you understand and shape your company’s unique identity, making it easier to turn your core values into practical actions and strategies.

Effective Management & Resilience: Better decision-making, conflict resolution, and adaptability during change.
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Optimized Performance & Innovation: Enhanced overall performance and fostered innovation.

Organizational Cohesion & Identity: Improved alignment, strengthened brand identity, and consistency during change.

Elevated Employee Experience: Faster onboarding, increased engagement, and reduced turnover.

Corporate DNA: the organisation’s operating system

Business Genome is a framework that provides a standardised method for denoting corporate DNA, which enables encoding of even the most complex organisational culture.

Corporate DNA Diagnostics

Decode corporate DNA to understand culture. Uncover misconceptions, identify gaps, and recognise inherent strengths.

Corporate DNA Design

Create a unique corporate genome based on core values, strategy and vision. Make knowledge and values actionable.

Manage Corporate DNA

Embed the corporate DNA into workflows, adjust it for platforms, or deploy it across organisation with the Business Genome Platform app.

Corporate DNA Diagnostics

A health check-up for a company. Just as we have DNA tests to understand health risks, we leverage AI to dive deep into an organisation’s core to understand:

What makes your business and culture unique and how to nurture it
Where are the gaps between the current and visioned culture, between departments, organizational levels, cohorts and regional offices
How values are transformed into concrete actions at different organisational levels and how to align those

Corporate DNA Design

Like the genomes of living things, the genomes of organizations differ in a relatively small part. Start with the ready made library of generic professional soft skills and build your own organisation’s genome from there.

*Start with a library of professional soft skills and build from there
The library offers crucial professional soft skills that are often not readily accessible in typical environments. Specialists have the ability to convert a client’s unique culture, knowledge, and processes into a practical and actionable format

Corporate DNA Hub

Focus on practical, real-world applications. Genome in Every Employee’s Pocket provides answers and actionable knowledge for a variety of roles, functions, and situations. Leveraging microlearning, it promotes skill development and company-wide alignment.

Integration with Team Communication Platforms
‍Business Genome is designed to seamlessly integrate with leading team communication platforms like Microsoft Teams, Slack, Meta Messenger, or WhatsApp. This will allow for instant access directly within the tools your team already uses.

Return on Investment

Investing in unifying all marketing interactions, bringing on board new team members who fit well with the company culture, or retaining and training current employees, proves to be highly beneficial and provides returns multiple times over the initial investment.

= - USD 27.600.000.000,00.-

The cost of culture incompatibility
The merger of Daimler Benz and Chrysler did not lead to the expected synergies and cost savings due to an incompatible organisational culture. Consequently, both companies suffered financial losses.

Established in 2020, awarded since 1995

Core Team

Matevž Medja
CEO, Author of the Business Genome Framework.
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A designer of complex identity systems with a fundamental background in computer science and a drive for simplicity and clarity.

Dr. Denis Mancevič, MBA
COO
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A seasoned executive and strategic advisor who successfully oversaw a billion-dollar company and built a start-up business from scratch.

Simona Šega Medja, MSc
Head of Content
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With roots in natural science and a master’s in economics, she bridges the gap between the intangible and tangible. Trains AI to find the unexpected.

Christopher Coomes
Advisor
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He designs and simplifies complex processes. He did amazing things that change the world, but he is not allowed to talk about them. He has worked for Google and Amazon.

Practitioners and Ambassadors

Our network consists of business trainers and mentors, experts in sales, leadership and change management, all of whom are business people with experience in senior positions in some of the largest companies in the world.

Join the Network

Our partners are available globally
Austria, Bulgaria, Canada, Croatia, Czech Republic, Germany, Italy, Japan, Kingdom of Saudi Arabia, Mexico, Norway, Romania, Serbia, Singapore, Slovenia, Sweden, Switzerland, Thailand, United Arab Emirates, United Kingdom, United States of America.

How we work

We provide customised services to meet the needs and objectives of our clients. Whether starting with an initial Corporate DNA Probe or engaging in a comprehensive journey to grant an organisation 24/7 access to their corporate genome.

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0

Preparations

Initial Consultation:
Meet with management to pinpoint leadership challenges. Define the project’s scope—selecting one or more of the stages 1, 2 and 3

Point of Contact:
The client appoints a dedicated project coordinator (The Client) to liaise with BGCo.

Proposal and Confirmation:
We draft a tailored proposal based on the defined scope and timeline. The client reviews and approves the proposal to initiate the project.

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1

Corporate DNA Diagnostics

SETUP:
The Client lists participant groups, organisational values, and business domains.

Scheduling:
BGCo and The Client coordinate workshop times, locations, and participant roles.

Execution:
BGCo conducts workshops; The Client digitises and verifies results.

Reporting:
Workshop results analysis and presentation to management

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2
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Corporate DNA Design

Focus and Documentation:
The Client specifies focus areas and shares existing relevant documents.
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Vision Workshops:
Workshops with leadership to crystallise the ideal corporate culture vision.
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Document Review (Optional):
Analysis of existing documents for additional cultural insights.

Expert Workshops:
Sessions with internal or external domain experts to define actionable manifestations for the respective domains.

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3

Corporate DNA Hub

Actionable Guidelines:
Craft specific Briefs to translate corporate culture into practical directives.

Knowledge Conversion:
Transform internal knowledge into an actionable format for company-wide use.

Chatbot Hub Setup:
Establish a chatbot hub as a standalone or integrated “24/7 personal assistant” for easy access to content.

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2 weeks

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1 week for a Probe (1 workshop)
6 weeks for a medium size Scan (12 workshops)

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1 week per domain
6 weeks for a basic set of domains

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4-6 weeks to a setup
Ongoing updates and support on demand

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2 weeks

—
1 week for a Probe (1 workshop)
6 weeks for a medium size Scan (12 workshops)

—
1 week per domain
6 weeks for a basic set of domains

—
4-6 weeks to a setup
Ongoing updates and support on demand

Example project durations
‍3 weeks for a simple Corporate DNA Diagnostics: Probe (1 workshop +report)
8 weeks for a medium size Corporate DNA Diagnostics: Scan (12 workshops + report)
18 weeks for a medium size full process (Corporate DNA Diagnostics + Report + Corporate DNA Design + Corporate DNA Hub setup)

Project durations are approximate and may vary depending on the scope of work and the availability of the team and participants.

Less than 50%
of workers have the chance to reach their full potential.

Make Culture Tangible and Knowledge Actionable. Business Genome helps you Decode, Recode and Manage Corporate DNA, the Code that Shapes Organisations.

“The Business Genome is a breakthrough for the world of work is akin to the discoveries in physics, science and medicine. Understanding the essence, power and soul of an enterprise has been elusive and overlooked until now.”

Turning Core Values into Action

The Business Genome method helps you understand and shape your company’s unique identity, making it easier to turn your core values into practical actions and strategies.

Corporate DNA: the organisation’s operating system