Andrea Kates is the founder of the Business Genome® project and author of the visionary INC Magazine and 800CEORead bestselling business innovation book, Find Your Next.
As a business strategist, facilitator, and speaker, Andrea has led more than 250 business innovation initiatives for global corporations, entrepreneurs, and organizations including Royal Dutch Shell (Asia-Pacific), Audi, Allstate, Continental Airlines, Hewlett-Packard, JP Morgan Chase, KPMG, the Houston Texans (NFL), and OnStar. Called the next generation’s “brand whisperer”, she created the Business Genome project (www.BusinessGenome.com) to help companies adapt to a rapidly-changing global business environment and to gain a competitive advantage by discovering cross-industry opportunities for innovation.
The Business Genome project invites you to take the Diagnostic Survey to learn about your company’s DNA and to tap into insights from other innovative business leaders around the world: www.BusinessGenome.com
Andrea is a member of the TED (Technology, Entertainment, Design) community. You can write to her at akates@businessgenome.com
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