How to figure the true cost of not taking action
Should people who do not act be rewarded or criticized? What is the true cost of not acting? Are you Snidely Whiplash or The Avengers?
Last week, Juan Enriquez presented a compelling talk on the cost of not acting. He told the story of John Nestor, former employee with the FDA, who had an “unassailable record (according to some people’s standards) for preventing potential harm” because he in fact never approved a single drug. Quoting Sam Kazman, who reported on John Nestor’s record at the time of Nestor’s death, some viewed Nestor as a hero–for protecting the public from the potential harm of approving a drug that could turn out to be harmful. On the other hand, Kazman wondered if Nestor’s conservatism taken to the extreme could be viewed as villainous—for preventing entire populations with particular diseases from benefitting from potential cures that could have come from a drug that worked.
Applying this same logic to the world of commerce, the question arises, “Are people who do NOT act more admirable than those who act?” Are turtles that retreat from risk and adventure more admirable than giraffes that Continue Reading…

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