Who will be the X-Y-Z guys for your company’s next innovation?
It’s dangerous out there in the world of business. It used to be dangerous because business was run by the leaders who favored incremental growth over innovation. Risk-averse leaders were the ideal during times when corporate growth was simply a matter of executing well and acting responsibly.
But for many companies in today’s fast-paced market, where incremental growth won’t make the grade anymore, innovation is now in vogue. The positive side of innovation is that it can lead to a way out of stagnation—companies can uncover new opportunities for products and services that hit the mark with customers and keep brands at the top of the market. The problem is that to get innovation to stick, companies need two different types of people—the visionaries and the executors—and it’s critical to put everyone to work on the part of the process where it makes the most sense.
My dad had a theory about house painters. He said that the same guy who was great at painting the walls might not be so hot at finishing the baseboards. He called the first guy the “A-W” guy and the other guy the “X-Y-Z” guy. It turns out to be the same with innovation. The people who generate all of the Continue Reading…