Reviews for Find Your Next

Here are links to several blogger reviews and news updates for Find Your Next.

An INC Magazine & 800CEORead #2 Bestseller

Find Your Next is available at:
Amazon | Barnes & Noble | Books-a-Million | 800CEORead

“Andrea Kates is this generation’s brand whisperer.”

Lane Cardwell
President, P.F. Chang’s China Bistro

“In Find Your Next, Andrea Kates describes the Business Genome approach – a radically fresh road map to infuse innovative change into your business. Pure magic.”

Nick Pudar
Vice President Strategy & Business Development, OnStar

“When you add it all up this is indeed a time of great change and arguably much of what we know about management today is becoming obviated. Which is why Find Your Next is such a helpful contribution to every manager’s arsenal. It embraces the shift from industrial models to models for the 21st century. And it’s a great read-packed with great stories and tons of practical advice. Read, enjoy and prosper.”

Don Tapscott
From the Foreword of Find Your Next

“Andrea Kates’s ideas about the Business Genome project are cutting edge. They will completely transform the way we think about the impact of cross-organizational connections as a way to fuel business growth.”

James Fowler
Author of Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, and Professor of Medical Genetics and Political Science/UC San Diego

“Find Your Next combines radical thinking, innovative insight and real world experience to give corporate leaders a powerful compass in this era of unprecedented economic challenge”

Catherine Crier
Former judge, journalist and New York Times bestselling author

“Years ago I thought about what was next for music fans and turned to lessons learned from NASCAR and the NFL (not other musicians) to come up with the inspiration for the Lollapalooza festival. That’s exactly what Find Your Next provides-an easy-to-follow guide to game-changing innovation based on cross-industry thinking”

Perry Farrell
Founder of Lollapalooza festival and legendary rock frontman for Jane’s Addiction

“The difference between a great idea and a great business result is the ability to integrate insights from lots of different sources and get an entire organization on board quickly. Kates is onto something truly novel-Find Your Next could easily become the new industry standard for innovation. A must-read.”

Mark Vachon
GE Company Officer

“Andrea has a deep technical understanding based on years of global experience in innovation combined with a rare talent for communicating important issues very simply. The approach she describes in Find Your Next is so easy to grasp – you’ll see things differently and be able to lead your teams in refreshing new directions.”

Herwig Maes
Director of Strategic Sourcing & Supplier Relationship Management, Johnson & Johnson

“Find Your Next is the missing book on every business leader’s book shelf that fits right between Michael Porter and Malcolm Gladwell. It’s the playbook we’ve been wanting for hands-on innovation.”

Emily Watkins
Sr. Vice President, Innovation & Product Development, Jones Lang LaSalle

“What every business leader wants is tomorrow’s news, today. Find Your Next provides exactly that-a manifesto for innovators based on time-tested techniques. Mandatory reading.”

Tom Stat
Executive Director, Edison Universe; Adjunct Lecturer, Farley Center for Entrepreneurship and Innovation, McCormick School, Northwestern University; and independent innovation consultant

“Find Your Next brings together a collection of insights and approaches that challenge everyone in an organization-from the CEO to the front line-to be nimble and build new muscles for rapid innovation. It disrupts the patterns of incremental growth from traditional strategic planning. The result is a process that can get your organization to market faster and leapfrog the competition.”

Alistair Goodman
CEO, Placecast